A Brand Fuelled by Journey.
Case study
Grow, a lifestyle and weight loss company, wanted to refresh its brand identity to better connect with members and highlight their personal transformation journey. The goal was to unify the visual style across all marketing platforms, creating a more cohesive, engaging, and motivational brand image.
Overview
Grow's challenge was a full rebrand to reflect the transformative journey of its members. They wanted to move away from traditional weight loss imagery and focus on empowerment, progress, and personal growth. The old design felt outdated, lacked emotional connection, and didn't fully capture the transformation their members experience.
Challenge
Redesign the logo, colour palette, and typography for a modern, inspiring look.
Develop a visual narrative that reflects members’ growth and progress.
Ensure brand consistency across all platforms, from digital to physical materials.
Objectives
The rebranding of Grow effectively captured the personal transformation journey each member goes through. With a focus on empowerment, progress, and community, the new visual identity connected with Grow’s customers and set the foundation for future growth. This case study highlights how smart, strategic design can strengthen the emotional bond between a brand and its audience.
Conclusion
“From our branding and marketing materials to social media graphics and everything in between, Wonderdog has played a crucial role in bringing Grow to life. They have an intuitive understanding, even when we sometimes don’t. They’ve helped strengthen our vision, our values, and how we want to connect with our customers. Every piece of work they deliver is not only high quality but also aligns perfectly with the message we want to share. Simply put Grow wouldn’t be where it is today without Wonderdog’s creative input and expertise. ”